Public Affairs
|February 4, 2025
The power of online reviews in UK growth: New Trustpilot research
Drawing on data from over 600 UK SME decision makers and 2000 UK consumers, Trustpilot’s new research* highlights how online reviews deliver benefits to both businesses and consumers, and help drive UK growth.
With the UK government focused on boosting productivity, developing skills, and creating jobs to strengthen the UK’s economic foundations and prosperity, tech is an important catalyst.
Adopting digital tools like online review platforms across all sectors of the economy will be key to creating and sustaining a vibrant marketplace, helping to fulfil the Government's growth ambitions.
Online review platforms foster growth for businesses of all sizes, especially small and medium-sized companies looking to build their brands. Reviews can help businesses to improve their customer engagement, increase sales, and build lasting loyalty.
But it’s not just businesses that benefit. With everyday living costs still high, reviews help consumers avoid purchasing mistakes, and give them confidence to support smaller or local businesses.
Trustpilot is proud to be supporting businesses and consumers in using online reviews to power UK growth.
See the main findings of our research here:
Driving UK Growth: The Value of Online Reviews for Consumers
Driving UK Growth: The Value of Online Reviews for Businesses
*Online quantitative survey 15-18 September 2024 with a nationally representative sample of of UK consumers (n= 2001), and business decision-makers at SMEs (n=606).
